Marketing is one of the most important types of advertising. If you do not market your business or brand no one will know you exist. Word of mouth is one way to attract customers with good reviews and social media is another way to interact with potential end users. Marketing is thinking about a business or brand and how you can expand it to its full potential. Marketing is not about selling, it is about Company Awareness and Innovation. Marketing is a way to develop a demand for your service or product and fulfilling the customers needs.
Here at Startbrand we offer 30 days free marketing to set your company up, this is inclusive of all Domain Names sold regardless if they are brokered or not. We aim to get you seen in front of a large audience and help convince the end user to buy from you.
SEO stands for “search engine optimization.” The definition is the process of getting traffic for “free, normally referred as organic.
Search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users, in most case Google uses an algorithm called a Hummingbird to crawl frequent changes to websites. The more you change the content from listing products to updating blogs the quicker you will be ranked and be on the first page.
At Startbrand we improve your overall rankings by performing intricate strategies like backlinking to help your companies performance.
A definition of a consultant is a person who can advise and guide a company, they are usually an expert in their own field and have a wide knowledge of the subject matter.
Internal consultant – someone who operates within an organization but is available to be consulted on areas of specialism by other departments or individuals (acting as clients); or
External consultant – someone who is employed externally (either by a firm or some other agency) whose expertise is provided on a temporary basis. As such this type of consultant generally engages with multiple and changing businesses.
The overall purpose of a consultant is that the company has access to deeper levels of expertise than would be feasibly possible for them to retain within their business.
At Startbrand we can evaluate your business free of charge for the first 30 days. We will uncover any problems and improve your business strategy to improve performance. Our role is not to be a surrogate manager who is a person who "acts on behalf of, or in place of, a manager." We on the other hand as consultants never makes decisions for the individual or group, whereas a surrogate manager does make decisions, we advise the company to make changes so that they overcome obstacles that stand in their way.
When listing Domain Names with us we make no claims and cannot guarantee your domains will sell, this depends on many factors including the quality of the domain and if it has equity associated with it, as well as supply and demand.
ABOUT DOMAIN NAMES
If a business is already established it is very unlikely they will want another domain name, unless it is shorter than the one they have already got or has a domain extension that is more favourable to their location. Dot COMs are mainly US & global commerce dominated traffic. If you want traffic from the UK stick with .co.uk , .wales, .cymru, .ie, and .org.uk (remember .org domain names are associated with non profit organisations). If you are a brand in the UK and want a worldwide audience then secure a dot com over a .co.uk Also try to buy up all the TLDs associated with your brand to stop cybersquatting.
Some companies that may want to re-brand and may look for brandable domain names,
but for the domain seller this is like buying a lottery ticket and finding an investor is like looking for a needle in a haystack.
It is usually domain investors that will buy domain names, rather than end users for low prices with the vision of flipping further down the line for a larger profit.
It is better to seek out companies that do not have websites and develop a website to offer them.
If you do all the leg work you have essentially have saved the domain investor time and money, especially if you can design logos and add content.
Give investors an option to lease your domain with a view to purchase outright at the end of the contract.
Also have an agreement in force as you do not want any misunderstandings.
We undersatnd you need to put your domains in front of an audience and we will advertise your domains across our network of websites, blogs and social media pages. We advertise on out network free of charge so that you can concentrate on other ways to sell your domain names.
We encourage you to also list your domains on all the top marketplaces as well as ours.
The more people that know about your domain names the better.
You also recommend you having a search engine optimised landing page and even use PPC advertising to get your domain noticed.
Do not forget to put in bold lettering in the header that your domain name is for sale.
We offer the service of a SEO optimised Landing Page and Affiliate Marketing as well as PPC Advertising (Google Adwords, Social Media Ads & Classified Ads).
We may also do outbound marketing if we think your domain has value.
if you have no equity and cannot perceive equity then it is not worth our time trying to contact Company Directors, CEOs or Marketing Managers. We are professional and will not spam or phone as they are busy people. If we think your domain deserves marketing we will send letters out by traditional snail mail through the post.
We will however advertise across our network in the hope someone searching may be looking for your particular domain name. We also write industry realted topics on our blog posts and will mention your domain names in relevant categories.
Remember to choose carefully your domain names, avoid hyphens and domain hacks such as simp.ly hopeful.ly etc as the domain extension is an inclining where you will get the majority of traffic from, which if you are trying to sell to someone they too will be inundated with useless traffic that may prove costly if they want to use pay per click advertising, which in turn will eat up their daily budget.
Also consider your financial status before investing in domain names, which can prove costly especially when it come to renewal fees.
If you are struggling to put food on the table or are out of work with very low income consider developing one blog and invest in one domain name then monetise it with affiliate links, this will become residule income, but before you get any money you need to make sure you have enough traffic as the click through ratio is only
1-2 % So as an example if you have 1000 visitors a month to your blog and only 10 click your links which may be worth £10 to you you will only earn £100 per month.
If you want to know more about affiliate marketing just drop us a line.
We use www.escrow.com to mediate, pay and transfer domain names. Ususally the buyer pays all the escrow fees.
If you need some advice do not hesitate to contact us.
The definition of Graphic Design is the procedure of visual communication utilizing one or more of photography, typography and drawings.
The subject is viewed as a subset of visual correspondence and communication outline, however sometimes the expression "graphic design" is utilized synonymously.
Graphic Designers engage in designing and consolidating images, pictures and content to shape visual portrayals of thoughts and messages. They utilize typography, visual expressions and page format techniques to create visual maps.
The most widely recognised utilization of graphic design incorporates corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, webite architecure, correspondence design, product packaging and signage.
Startbrand will create branding for your product or service to work in line with your Keyword Domains.
Intellectual Property & UDRP
The definition of Website Design relates to many different skills and disciplines in the development and maintenance of websites.
The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including content writing. Web design partially overlaps web engineering in the broader scope of web development.
Startbrand has had over 20 years experience in Web Design. As the internet has evolved so have websites and we cater for all budgets and we leave no stone unturned, whatever your requirements we can cater for them from basic one page landing pages to more complex ecommerce websites we are on hand to develop your new business.
We offer a mediation service, where we will contact a company on your behalf and collect all the information and data ready to give the Domain Governing Body and your Solicitors.
Our Fee is £49.99 and we will write cease and desist emails and draft all documentation ready for the courts. This save solicitors time and you money, as most solicitors charge £200 upwards just to send a letter.
The Uniform Domain-Name Dispute-Resolution Policy (UDRP) is a process created by the Internet Corporation for Assigned Names and Numbers (ICANN) for the pupose to resolve disputes regarding the registration of internet domain names. The UDRP applies to all generic top level domains (.com, .net, .org, etc...). In layman terms it is called (Cybersquattng). Cybersquatting is knowing the domain is trademarked.
ICANN set up (UDRP) as it realized there was a problem registering domain names that were trademarked and were being registered without the trademark owners permission. "The Trademark Dilemma". This prevented the trademark owner suing the resistrars and protected them from liability claims. This meant by the late 1990s, that there was a problem likely to mislead consumers. In the United Kingdom, the Court of Appeal described such domain names as "an instrument of fraud".
One of ICANN's initial steps was to commission the United Nations World Intellectual Property Organization (WIPO - World Intellectual Property Organization ) to create and provide details regarding the contention amongst trademarks and domain names. It was published on 30 April 1999, the WIPO Report suggested the foundation of an "obligatory authoritative technique concerning fraudulent enlistments", which would take into consideration a "nonpartisan setting with regards to question that are regularly worldwide in nature." The method was not expected to manage cases with contending rights, nor would it avoid the purview of the courts. It would, notwithstanding, be obligatory as in "every area name application, would in the space name understanding be required to submit to the strategy if a claim was started against it by a third party.
The WIPO Report sets out the now familiar three stage test of the UDRP.
After the creation of the law ICANN had implemented the UDRP was launched on 1 December 1999, and the first case was tried under it by WIPO was World Wrestling Federation Entertainment, Inc v. Michael Bosman, involving the domain name worldwrestlingfederation.com For other high profile cases that were taken to trial go to :http://www.hallofshame.com/rdnh-cases/
Here at Startbrand we work with a local law firm and if you feel your brand name has been jeopardised we can set the motions in order for you to retrieve what is likely to be your own property. For more details please do not hesitate to contact us and we will introduce our solicitor so that you can take action. Our recommendations are always do your due diligence before registering a domain name . For the UK go to: https://www.gov.uk/search-for-trademark and for the USA go to: https://www.uspto.gov/trademark
If you have been scammed by a company or domainer and have the evidence, send it over for us to review. If a domainer backed out of a deal and you have the evidence, please contact us.
If you know a fake bidder and have the proof we are here on hand.